Historical series Tag Itaú benefits over one million clients with monthly fee exemption
Launched in 2021 by Itaú Unibanco in partnership with ConectCar, the automatic mobility payment solution free of monthly fees is available to the bank’s clients
January 2023 – Just over a year after its launch, Tag Itaú reached one million activations by the end of 2022. This milestone means that the automatic ticket tag for tolls and parking lots has already brought the benefit of monthly fee exemption to more than one million Itaú Unibanco customers throughout Brazil.
“We have sought to expand our offerings for the benefit of our clients and to strengthen our relationship with each of them. With this, we are increasingly able to customize our offer to anticipate new demands and thus maintain our leading position in the market. Tag Itaú fits very well in this context of customer centricity and also converges with the moment of greater digitalization of the Brazilian population and interest in contactless payment alternatives”, says Rodnei Bernardino de Souza, director of Itaú Unibanco.
With the possibility of registering Itaú’s cards to make the payment of tolls and parking lots easier, the solution also relies on ConectCar’s technology. The mobile payment system company has extensive expertise in the segment, and its acceptance network is present in 100% of the toll roads and in more than a thousand parking lots with and without barriers, such as shopping malls, airports, parks, hospitals, and others. To guarantee the monthly fee waiver benefit, the customer simply registers any card from Itaú’s portfolio directly on the app. There is no activation limit per CPF and the customer can replace the tag every year for free.